Newsletter Metrics Tracker

Know your numbers. Grow your newsletter.

This Google Sheets template helps you measure and track subscriber growth, revenue, campaign performance, and key metrics like CAC and LTV — all in one place.

Built from real-world experience scaling newsletters to 100k+ subscribers and $170k+ MRR, this tracker saves you hours each month and gives you the clarity to make data-driven growth decisions.

What’s Inside:

• Clean, easy-to-use dashboard
• Monthly data input table (pre-formatted)
• Visual growth chart for subscriber trends
• Automated calculations for:
  • CAC (Customer Acquisition Cost)
  • LTV (Lifetime Value)
  • Return on Investment
  • MoM Growth
  • Campaign cost per lead
  • Payback period
• Metric definitions so you always know what you’re tracking

Perfect for:

• Newsletter operators with paid plans
• Media companies tracking email performance
• Creators turning newsletters into a business

With this tracker, you’ll always know exactly how your newsletter is performing and which levers to pull to grow faster.